Ever get a song stuck in your head? We’ve all been there. It got me thinking about the free-for-all forum of opinions and commentary on social media. The beauty (and the beast) of social media is that customer feedback can be music to your ears – or, on the other end of the spectrum, totally dissonant – or somewhere in the middle. The key is to listen to your audience. Listen. Tweak. Rinse. Repeat.
Read moreColouring Contests... The Old-School Version of UGC
Raise your hand if you remember entering a colouring contest when you were a kiddo. I have fond childhood memories of getting my creative juices flowing and putting pencil crayon to paper. It got me thinking about the merits of user-generated content or UGC that (devoted) users share about a brand they love via social media platforms.
Read moreBy Leaps and Bounds
There’s something pretty magical when the stars align. It’s no different when it comes to a leap year – when an extra 24 hours gets added to the calendar to jive with planet earth’s lap around the sun. I think a leap year boils down to being at the right place at the right time. Let’s ponder that for a moment…
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