You know that moment when you walk into your mom’s kitchen or your favourite bakery and the aroma takes you back? Don’t you wish you could bottle up the scent, the flavours, that feeling, the nostalgia? It got me thinking about the brand experience and the customer journey – it boils down to how a brand makes the customer feel. Take a look at your content pantry. Which content ingredients and components stand out?
Read more3 Things Mamahood is Teaching Me About Content Marketing
Mamahood is one wild ride. And one and a half years in, I’m learning a lot about myself, about what it takes to keep a tiny human happy and thriving, how to balance family life and work life… and (surprisingly) a lesson or two (or three) about content marketing. The first lesson? You can only plan so much: be nimble for the unpredictable.
Read moreA Game of Chess and a Lesson in Content Strategy
So I bought this snazzy new chess set. But here’s the thing: I’m no chess prodigy. One day, my hubby and I played a game of chess on a whim. We had no clue about the difference between a pawn, rook, knight, queen and the like – the key motivations and tactical moves of each piece on the board. It got me thinking about content strategy and how it can level up your game for your brand or business.
Read more