You know that moment when you walk into your mom’s kitchen or your favourite bakery and the aroma takes you back? Don’t you wish you could bottle up the scent, the flavours, that feeling, the nostalgia? It got me thinking about the brand experience and the customer journey – it boils down to how a brand makes the customer feel. Take a look at your content pantry. Which content ingredients and components stand out?
Read moreDreaming of Pineapples… and Pondering on Nostalgia and Storytelling
It’s charming. It’s quirky. It’s whimsical. It’s nostalgic. And it reminds me of sun, sand and sea – every time I look at it. And it got me thinking about the power of the visual experience in storytelling.
Read moreBrunch Game Strong and 3 Ingredients for a Solid Content Strategy
Waffles, bacon, fresh fruit. All this talk about brunch got me (hungry and) thinking about content. What ingredients shape a compelling content strategy?
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