Wild guess: you’re probably watching a lot more (streaming) TV these days than ever before. Some may say that those endless hours of television viewing are a bit of a time suck. Maybe so. I subscribe to the saying, “if you learned something, it’s not a waste of time.” It got me thinking about what lessons I’ve learned from all these shows we’ve been binging during quarantine. These three marketing lessons stood out.
Read moreMusic to Your Ears: The Sweet Sounds (and Off-Key Notes) of Customer Feedback
Ever get a song stuck in your head? We’ve all been there. It got me thinking about the free-for-all forum of opinions and commentary on social media. The beauty (and the beast) of social media is that customer feedback can be music to your ears – or, on the other end of the spectrum, totally dissonant – or somewhere in the middle. The key is to listen to your audience. Listen. Tweak. Rinse. Repeat.
Read moreColouring Contests... The Old-School Version of UGC
Raise your hand if you remember entering a colouring contest when you were a kiddo. I have fond childhood memories of getting my creative juices flowing and putting pencil crayon to paper. It got me thinking about the merits of user-generated content or UGC that (devoted) users share about a brand they love via social media platforms.
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