You know that moment when you walk into your mom’s kitchen or your favourite bakery and the aroma takes you back? Don’t you wish you could bottle up the scent, the flavours, that feeling, the nostalgia? It got me thinking about the brand experience and the customer journey – it boils down to how a brand makes the customer feel. Take a look at your content pantry. Which content ingredients and components stand out?
Read moreGrazing and Bite-Sized Morsels of (Content) Goodness
I love to graze. And chances are, so does your audience. You know, those bite-sized morsels of (content) goodness. It got me thinking about content and the customer journey. How taking the time to create, curate and assemble a meaningful and genuinely helpful collection of content can whet your customers’ appetites and keep them coming back for more.
Read moreMusic to Your Ears: The Sweet Sounds (and Off-Key Notes) of Customer Feedback
Ever get a song stuck in your head? We’ve all been there. It got me thinking about the free-for-all forum of opinions and commentary on social media. The beauty (and the beast) of social media is that customer feedback can be music to your ears – or, on the other end of the spectrum, totally dissonant – or somewhere in the middle. The key is to listen to your audience. Listen. Tweak. Rinse. Repeat.
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