You know that moment when you walk into your mom’s kitchen or your favourite bakery and the aroma takes you back? Don’t you wish you could bottle up the scent, the flavours, that feeling, the nostalgia? It got me thinking about the brand experience and the customer journey – it boils down to how a brand makes the customer feel. Take a look at your content pantry. Which content ingredients and components stand out?
Read moreMarketing Lessons I Learned From TV Shows
Wild guess: you’re probably watching a lot more (streaming) TV these days than ever before. Some may say that those endless hours of television viewing are a bit of a time suck. Maybe so. I subscribe to the saying, “if you learned something, it’s not a waste of time.” It got me thinking about what lessons I’ve learned from all these shows we’ve been binging during quarantine. These three marketing lessons stood out.
Read more3 Things Mamahood is Teaching Me About Content Marketing
Mamahood is one wild ride. And one and a half years in, I’m learning a lot about myself, about what it takes to keep a tiny human happy and thriving, how to balance family life and work life… and (surprisingly) a lesson or two (or three) about content marketing. The first lesson? You can only plan so much: be nimble for the unpredictable.
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