You know that moment when you walk into your mom’s kitchen or your favourite bakery and the aroma takes you back? Don’t you wish you could bottle up the scent, the flavours, that feeling, the nostalgia? It got me thinking about the brand experience and the customer journey – it boils down to how a brand makes the customer feel. Take a look at your content pantry. Which content ingredients and components stand out?
Read moreMarketing Lessons I Learned From TV Shows
Wild guess: you’re probably watching a lot more (streaming) TV these days than ever before. Some may say that those endless hours of television viewing are a bit of a time suck. Maybe so. I subscribe to the saying, “if you learned something, it’s not a waste of time.” It got me thinking about what lessons I’ve learned from all these shows we’ve been binging during quarantine. These three marketing lessons stood out.
Read moreA Game of Chess and a Lesson in Content Strategy
So I bought this snazzy new chess set. But here’s the thing: I’m no chess prodigy. One day, my hubby and I played a game of chess on a whim. We had no clue about the difference between a pawn, rook, knight, queen and the like – the key motivations and tactical moves of each piece on the board. It got me thinking about content strategy and how it can level up your game for your brand or business.
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