Sometimes it’s fun to roll up your sleeves and learn something new. This pandemic has turned me into a budding plant lady. And while I do have a long way to go with honing my green thumb, my first go at gardening this year has brought about a small haul and handful of farm-to-table-esque moments and taught me a few things… (surprisingly) about content! Here goes…
Read moreGrazing and Bite-Sized Morsels of (Content) Goodness
I love to graze. And chances are, so does your audience. You know, those bite-sized morsels of (content) goodness. It got me thinking about content and the customer journey. How taking the time to create, curate and assemble a meaningful and genuinely helpful collection of content can whet your customers’ appetites and keep them coming back for more.
Read moreMusic to Your Ears: The Sweet Sounds (and Off-Key Notes) of Customer Feedback
Ever get a song stuck in your head? We’ve all been there. It got me thinking about the free-for-all forum of opinions and commentary on social media. The beauty (and the beast) of social media is that customer feedback can be music to your ears – or, on the other end of the spectrum, totally dissonant – or somewhere in the middle. The key is to listen to your audience. Listen. Tweak. Rinse. Repeat.
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