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Maven & Mention

calgary, alberta
hello@mavenandmention.com
403.589.7452
Brand Storytelling & Content Strategy

calgary, alberta, canada            hello@mavenandmention.com             403.589.7452

Maven & Mention

  • About
  • Expertise
  • Portfolio
  • Client Love
  • Blog
  • Connect

Dreaming of Pineapples… and Pondering on Nostalgia and Storytelling

February 7, 2017 Michelle MacPherson

It’s charming. It’s quirky. It’s whimsical. It’s nostalgic. And it reminds me of sun, sand and sea – every time I look at it. And it got me thinking about the power of the visual experience in storytelling.

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Tags storytelling, content marketing, content strategy, brand experience, brand, brand voice, social media, Instagram, copywriting, visual, #mavenandmention

Painting a Picture - The Art of a Memorable Brand Experience

April 26, 2016 Michelle MacPherson

How painting a tiny (exquisite) morsel of chocolate truffle told a vivid brand story and stood out with flying colours – literally.

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Tags brand, brand experience, customer experience, storytelling, authentic, content marketing, content strategy, marketing budget, social media, #mavenandmention

Brunch Game Strong and 3 Ingredients for a Solid Content Strategy

April 19, 2016 Michelle MacPherson

Waffles, bacon, fresh fruit. All this talk about brunch got me (hungry and) thinking about content. What ingredients shape a compelling content strategy?

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Tags content strategy, content marketing, choice content, conversation, authentic, social media, brand voice, #mavenandmention
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