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Maven & Mention

calgary, alberta
hello@mavenandmention.com
403.589.7452
Brand Storytelling & Content Strategy

calgary, alberta, canada            hello@mavenandmention.com             403.589.7452

Maven & Mention

  • About
  • Expertise
  • Portfolio
  • Client Love
  • Blog
  • Connect

The Art of Postcards and Storytelling Along Your Customer Journey

April 12, 2016 Michelle MacPherson

There's something special about postcards. It got me thinking about the art of digital storytelling and inviting your audience on your customer journey.

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Tags storytelling, customer journey, brand experience, authentic, choice content, content marketing, content strategy, social media, #mavenandmention

The Beauty of Self-Serve Choice Content (and The Merits of Dessert Buffets)

April 5, 2016 Michelle MacPherson

The dessert buffet. The winning ingredient, you ask? Choice. It got me thinking about self-serve choice content to fuel the digital customer journey.

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Tags customer journey, social media, choice content, content marketing, content strategy, influencer marketing, path to purchase, #mavenandmention

Spring Tune-Up: Dust Off Those Old Content Gems

March 29, 2016 Michelle MacPherson

Are you rich in content gems and you just didn't realize it? Dust off those old content gems and bring them new life. Somebody is bound to find them bright, shiny and helpful. Learn more about leveraging your existing archive of digital assets…

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Tags content audit, choice content, content marketing, content strategy, digital assets, copywriting, social media, #mavenandmention
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