So I bought this snazzy new chess set. But here’s the thing: I’m no chess prodigy. One day, my hubby and I played a game of chess on a whim. We had no clue about the difference between a pawn, rook, knight, queen and the like – the key motivations and tactical moves of each piece on the board. It got me thinking about content strategy and how it can level up your game for your brand or business.
Read more3 Content Lessons Learned from a Green Thumb in the Making
Sometimes it’s fun to roll up your sleeves and learn something new. This pandemic has turned me into a budding plant lady. And while I do have a long way to go with honing my green thumb, my first go at gardening this year has brought about a small haul and handful of farm-to-table-esque moments and taught me a few things… (surprisingly) about content! Here goes…
Read moreGrazing and Bite-Sized Morsels of (Content) Goodness
I love to graze. And chances are, so does your audience. You know, those bite-sized morsels of (content) goodness. It got me thinking about content and the customer journey. How taking the time to create, curate and assemble a meaningful and genuinely helpful collection of content can whet your customers’ appetites and keep them coming back for more.
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